JOYA DE NICARA HISTORY
 

Under the leadership of Dr. Cuenca and Juan Martínez, the last few years have been about creating a platform. Their focus has been in ensuring JDN’s distributors around the world have all the support they needed to do their jobs in their markets.

 

They have tied Joya de Nicaragua portfolio to be able to reach their customers – old and new – in a voice that would both reassure and intrigue them. This has been done through adding the new and exciting JOYA line, the revamp of the beloved Clásico and the launch of the new family of Antaños.

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50 years ago, Joya pioneered an industry by crafting the first premium cigars to ever come out of Nicaragua. Today, JDN is the most international brand of our Nicaragua, with presence in over 50 markets, and growing.

 

Joya is thriving like never before, and it is thanks to their skillful and resilient people. Quality is not an obligation, it is their highest commitment. JDN looks forward to even more than 50 years lifting the Nicaraguan Cigar industry, and creating the most Nicaraguan cigars.